As we approach the end of 2020, everyone is focusing on how digital transformation has been accelerated by COVID-19 and the need to adapt and change current business models in order to adjust to new ways of working in this virtual world. Digital strategies are even more important now than ever as businesses look to manage cultural shifts as well as internal and external stakeholders all of which need to be considered when you are activating a new digital strategy.

When the COVID-19 pandemic began, many businesses were well-prepared to weather this unbridled environment for one simple reason: They had embraced digital transformation. From large, medium enterprises to retailers and restaurants, investments in digital technologies made prior to the crisis have enabled these businesses to adapt operationally in order to survive and, in some cases, thrive amidst the uncertainty. In many cases, the pandemic accelerated digital transformation to a point where there’s no turning back.

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